name in many more countries and that they will gradually continue rising even higher," CJ wrote. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. As soon as this statistic is updated, you will immediately be notified via e-mail. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Interestingly, are .. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. In the K-Pop industry, merch is as important as the music itself. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. The Tulsa . Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Then you can access your favorite statistics via the star in the header. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Of course, there were a handful of idol groups who had an even number of males and females buying their albums. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. Access to this and all other statistics on 80,000 topics from, Show sources information Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. You'll see that there is a near-linear relationship between followers and mentions. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. These trends are unsurprising for several reasons. This is consistent across both Instagram Followers and YouTube Views. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. You can only download this statistic as a Premium user. Below are the age demographics fan report for third generation K-Pop idol girl groups. What do you want to do? Top Asian Cities for K-Pop Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. In part, this is due to South Koreas position as an economy driven by exports. Yet K-Pop has made great strides in bridging the cultural divide. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. However, K-Pop history has seen some exceptions, for example, TWICE. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). This is unsurprising given its large multi-cultural population. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. You only have access to basic statistics. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. However, EXO was shown to have the highest percentage of males (9.3%). Idols are usually young. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Culture Queen. First was the young, diverse, and digitally native Generation Z coming of age. 3. However, the popularity of the kpop genre is that as been spreading across the nation. February 25, 2020. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Love that more females are listening to female groups. Like to Laugh. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Profit from the additional features of your individual account. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. How old are K-pop fans? Get full access to all features within our Business Solutions. (February 25, 2020). Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Hope it can give you helpful insights or interesting facts about K-pop. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Please do not hesitate to contact me. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. To use individual functions (e.g., mark statistics as favourites, set There's an entire Twitter account -- BTS on Billboard! K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. 7) when looking at Instagram Followers. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. In the past week, they sawover 24million, more than 14,000 times what's expected. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Happy reading! K-Pop's wide appeal across Asia is due to several factors. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Lalu, benarkah fans Kpop terbesar ada di Indonesia? "BTS always seem to do better and better after each comeback, especially on the charts. A Medium publication sharing concepts, ideas and codes. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Fans recently crowdfunded around 3 million baht (around $95,000) to . Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Contrarily for males, the money that they spend is around $50 to $100. to incorporate the statistic into your presentation at any time. Currently, you are using a shared account. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Can ifans use melon? Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Meanwhile, all transgender respondents with a total of 4 people come from the US. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. This is consistent across both Instagram Followers and YouTube Views. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Korean Foundation for International Cultural Exchange. Opinions expressed by Forbes Contributors are their own. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. statistic alerts) please log in with your personal account. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics.